Makeup for Older Women: Define Your Eyes and Lips Over 70

Makeup tutorial for Mature Women Hi! Should you wear eye makeup when you
get into your seventies? Well of course you should in fact if you apply eye makeup you can look
prettier, healthier and of course younger. My name is Tricia and I’m Founder and MD of Look Fabulous
Forever and we make products specifically formulated for older eyes, faces and lips. This video is going to
show you how to apply some really beautiful eye makeup so that you can bring back some contrast
into your face, to find your eyes better and look really
lovely. Our model for this video is Angie and she
has given me permission to tell you that she is 74. So she’s a perfect model to show you eye makeup for
her age group and our makeup artist is Linda and Linda is going to show you all the
techniques that she’s going to use to make Angie’s eyes look fabulous. Linda is going to start with the eye primer
onto Angie’s eye lids. This is a really useful product when you’re older and as you can see with her eyes closed, Angie’s eyelids are slightly discoloured.
The effect of the eye primer because its flesh coloured, is to
neutralise that whole area. And linda is putting it on with a brush
and she smoothing it in and allowing it to
dry. Can you see how that works really well and now on to
the other eye. What’s brilliant about the eye prime it
will make your eye makeup last a lot longer, as well as neutralising the colour on your
eyelid. So it has this dual function really. Lovely. Now the next area that we’re
going to deal with – can you see how that corner and inner part of Angie’s eyes are quite blue. The ageing
process makes our eyes look quite hollow and anything that you can do to reduce the
effect of that hollowness is important and the best way to deal
with it is using concealer. So our concealer is quite creamy and you can use the same colour as the
base that you have used. So on Angie we’ve used Base 02. So we’re going to use conceal 02 now. Both under her eyes and also into that inner
corner. You do have to be careful with concealer
as you age because if your skin is extremely dry then it can look quite flakey on top of the skin. One way around that is to make sure you drink lots of water
of course but also that you exfoliate regularly and that will get rid of any dry skin or scaly skin that you’ve got on
the surface. It means you’re putting the makeup onto
your skin and not onto the dead skin cells on top. So just blending that really well
making sure that there aren’t any hard edges. So can you see here
how Linda is concentrating that conceal really into that corner area as well as
the under eye area? It is very very important to cover that as much as you possibly
can, it will make a huge difference to the eye makeup once we’ve got it on. if you do this properly, there we go, that’s better. So what we want to do, we want to
make Angie’s eyelids lighter. Because her eyes are quite deep-set it’s quite important that we
bring that area forward rather than having it recede. So Linda’s using our Fabulous Light which is a highlighter and she’s using
it as a kind of creamy eye shadow but it will do the job
perfectly well and will in fact look really good on Angie’s eyes. So the next product that we’re going to
use is the Silver Mist lid colour. This is an eye smoothie and Linda’s applying it with the sponge
applicator and you can see where she’s putting it,
all over the eyelid and up above the eyelid into that area there just underneath brow bone. Can you see how pretty it looks? It’s a lovely colour on her. Angie’s got gorgeous blue eyes and the Silver Mist Lid Colour is very very pretty on her eyes. So onto the
other eye. and spreading them with a brush. Next, Angie’s eyebrows. Angie’s quite lucky because she ‘s still got some eyebrows
left and although they are a bit sparse, you can see the line of the eyebrow and where you need to put the brow
shape. So using light feathery strokes Linda’s just putting the brow shape on in a natural arc of colour,
following the natural line of Angie’s eyebrows, and as you can see, using a
brush just to make sure that it’s going in and blending well. We have brush number
six which does this perfectly and you can hear Linda shaking it up, the brow shape, to ensure that it’s as it should be when you put it on and you can see the effect of this extremely fine, delicate brush and it’s almost like you’re
recreating the effect of individual hairs. It’s very clever and it works
beautifully just to give that definition back to your eyebrows. Lovely! So now a small amount of Taupe Eye Shade. A fine brush and pushing it into the roots of
Angie’s eyelashes so that they look as thick and luscious as possible. What you don’t want to have here is any kind of hard or harsh dark lines. As we get older everything starts to fade. The definition in our eyes, faces, lips becomes less strong and what you doing when you apply makeup is you’re putting some of that definition back. And that’s what we’re doing here, putting more definition into that area
around the eyelashes. We’ve defined the brows better and we’ve put a small amount of subtle
colour onto the eyelids to enhance the colour of Angie’s eyes. So what Linda’s doing now, she’s using the
same colour and this is Taupe shade and using same
brush and adding a small amount to that
outer corner. Whisking off any fine particles that have dropped on the cheekbones. You’re certainly never too old to have your eyelashes curled and in fact it can make a really, really big
difference to you how your whole eye makeup looks if you curl your eyelashes. So you can see the effect and also how to do it – simple, quick, easy and enormously effective. So using the mascara brush to add mascara to the bottom lashes and the top lashes. So we’ve finished with the eye makeup now and we’re just going to add a little touch of Peach Cream blush onto Angie’s cheeks. This is a cream to powder formulation which means that it goes on as a nice creamy texture, it’s
easy to apply, you can control the amount that you put
on and if you feel that you’ve put too much on you can get a brush and just take the excess off. It’s really quite easily done and you
might just want to use a brush just to blend it in if you prefer but it really is an easy product to use and to control. That looks pretty damn gorgeous to me! And with Angie we just going to finish
with a lipstick which I suggest is Sweet Pea. When Linda was putting on Angie’s face makeup she applied a primer, a lip primer, which she’s allowed to dry. It’s quite a good idea to put it on when you put your makeup on to begin with and
so that by the time you come to do your lipstick it’s nice and dry and you’re ready to just pop your lipstick on
and you’ll be ready to go. So using a brush, you don’t have to use a brush but it is actually better if you do because you
get a much sharper line and it generally looks prettier. This is a lovely soft pink on Angie and it’s going to complement
the eye colour, the Silver Mist Lid Colour really well. I always think the moments that the face
really comes to life are when you put the blush on and then when you put lipstick
on and it makes a huge difference. So there we go! I think you’ll agree that Angie looks absolutely lovely. She’s now got beautifully defined eyes and she’s got
that very pretty lipstick on. Looking gorgeous!

24 thoughts on “Makeup for Older Women: Define Your Eyes and Lips Over 70

  1. Really great video. I can relate to the older eye makeup I am 72. Gotta order. Your scarf is lovely, would you mind telling me the brand. I also have silver hair. Enjoyed

  2. I love your videos. I keep sharing them with my aunt, a lovely lady over 70 who just doesn't realize how pretty she really is. Thank you, Tricia!

  3. If your wanting to be showing us how to apply the makeup you need to take thd camera closer your to far away

  4. Thank you for this video..I have a question ..I am 76 and haved developed allergies to so many makeup brands ..especially anything worn on my eyes ..are your cosmetics hypoallergenic?

  5. Very nice, but would take too long for me. I would like a makeup regime that only takes 10 minutes or less and fewer products. Too complicated foe me.

  6. Very nice, but would take too long for me. I would like a makeup regime that only takes 10 minutes or less and fewer products. Too complicated foe me.

  7. She looks great. Makes me want to start wearing make again. I'm 65 and have trouble wearing lipstick. but i can see the huge difference adding definition makes.

  8. Fabulous advice thank you!!
    Angie you don't look a day over 65 before the make over! And wow!! You look 55 after!!! Beautiful with or without x

  9. Fabulous and your products look so good .I live in Berlin ( though am English ) Where are you based in UK ,do you sell ,and give tuition , 
    This video is sensational .Have subscribed and look forward to finding about more re your make up … Superb presentation . * Greetings from Berlin , Helena .

  10. I do agree that Angie does indeed look lovely. Angie's skin is much like mine and I am many years younger. I abused my body and hence my skin for the better part of my life by smoking, drinking, sunbathing and just about anything that I could do to lead to prematurely aged skin.
    This video was well done and I thank you for doing it. Is Angie cool or warm-toned?
    Oh, if only I could afford your deluxe kit. Perhaps if I skipped rent, utility bills, and food for a month. I'd be homeless and hungry but I'd look prettier.

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